Baskin-Robbins is the largest chain of ice cream specialty of shops in the world. With a reputation like that, it’s no wonder that they are such a great place to work. Between the rock-solid foundation of the company, and it’s huge selection of flavors, I think it’s fair to say that these guys and gals aren’t going anywhere anytime soon.
Today I’m going to show you how to fill out a Baskin-Robbins application, but I’m going to do much more than that. I’ll give you a detailed look at the company’s history, and how to find and fill out the proper forms. When it comes time to fill out the forms, you’ll know everything you need to know about the company.
The Company’s Sweet History
The Baskin-Robbins story begins in 1945 when two brothers-in-law decided to put aside the usual stereotypes that in-laws don’t get along and start a new company by merging their ice cream parlors in Glendale, California. Burt Baskin and Irv Robbins were their names.
The company titles itself the largest ice cream specialty store chain in the world. There are over 7,300 locations total, with 2,500 in the U.S. and 4,8000 internationally for a total of almost 50 countries where they do business. Since 2004, the headquarters has been in Canton, Massachusetts.
When the company first began, the two separate parlors were called Burton’s Ice Cream Shop and Snowbird Ice Cream. Snowbird featured 21 flavors, which was something new at the time. When the two companies combined in 1953, the flavor selection expanded to 31 different choices.
When 1948 rolled around, there were six stores total. The first production facility for Baskin-Robbins opened in 1949. The company hired Carson-Roberts advertising who gave them the idea to feature the number 31 and use the pink and brown polka dots for the logo.
This new “31 flavors” slogan came with the idea that customers could have a different flavor for every day of the month. They also implemented the idea that customers could sample flavors until they found one they wanted, which is where the iconic small pink spoons came from.
In the 1970’s the company went international, opening stores in Japan, Saudi Arabia, Korea, and Australia. Baskin-Robbins also pioneered the idea of ice cream cakes. As time went on, more flavors were introduced, but the number 31 remained used in promotions, such as a 31% discount on the 31st of the month.
The company left the original owners in 1967 and was acquired by several others until it was paired with Dunkin’ Donuts into the Dunkin’ Brands Inc. name. This brand was purchased in 2006 by several private equity firms. In 2008 Baskin-Robbins launched a healthier menu called BRight Choices which removed all trans-fats from the ice cream.
While both original founders have passed away, the franchise model they started with is still in use. Almost 100% of the company is franchised. New products and merchandising are handled by the headquarters in Massachusetts. Baskin-Robbins also started selling their ice creams in supermarkets as of 2014.
Since the beginning of the company, over 1,000 flavors have been developed!
While you don’t see ice cream specialty shops everywhere, there are other places which offer ice cream on the menu you could check out. For example, Chick-Fil-A has amazing ice cream and milkshakes that they call “ice dream.” Wendy’s offers their classic “Frosty’s” which come in several flavors. Finally. McDonald’s has some amazing ice cream sundaes and cones on their menu. Try applying to these other places as well!
Baskin-Robbins Application Online
Since Baskin-Robbins is almost entirely franchised, you’ll need to stop into a location to apply. That being said, the careers page does offer some valuable information, and a tracker that you can use to locate a store closest to you. The company is really looking for people who love two things: Ice cream and great customer service.
Those two qualities are paramount. If you have those going for you, you’re already on the right track. Baskin-Robbins promotes a fun environment with great music and people. Customer come in to celebrate birthdays, successes, and more, and you can be a part of that celebration. Not only will you gain great experience, but you can also flex your creative muscles by helping make custom cakes.
There are a couple of great testimonials on the website as well from people who work for Baskin-Robbins:
- “This was my first job and now I’m the manager of the store. It’s helping me pay my way through college, and it’s given me a great opportunity to work with others and exercise my managerial skills.” — Melissa, BR employee of 5 years, Turlock, CA
- “I love working here because it’s a job that I really enjoy doing. It’s very self-satisfying. When I make a cake, I know that it’s going to make people happy. Knowing that people walk out with a smile, and making people happy, that’s what I really enjoy.” — Natalie, BR employee of 5 years, Chatsworth, CA
Since you’ll be stopping into the store to apply in person, there are some things you should consider before you head in. For starters, you should know about the company, but at this point you can recite their history, so you’re good to go there. When you prepare to go in, make sure you have these things in check:
- A black ink pen
- Professional attire
- A cover letter
- Your resume
When you arrive, ask to speak with the manager. If he/she is busy, wait patiently, or come back when it’s less busy. When you introduce yourself, smile, shake their hand, and maybe slide in a tidbit about how much you like ice cream. Fill out your forms in a place that isn’t in the way of normal business, and take your time to be accurate.
Don’t take up too much of the manager’s time either. Show them that you respect and value their time by keeping the conversation short and to the point.
The Baskin-Robbins application is something you can only find in the store, but this offers you the chance to really leave a lasting impression on the manager that you speak with. Thanks as always for reading, and best of luck to you in your upcoming career!